Daphne Fletcher, after successfully publishing thousands of books as the Vice President of HPN Books, a national publishing company, ventured off on her own and founded Ledge Media, a leading-edge multi-media content development and publishing company. Daphne actually went backwards in the publishing industry, beginning in digital publishing as a web and app developer later transitioning into print media—which is unusual—but has offered her an outside-the-box perspective into the publishing industry. Ledge Media, the company she founded, specializes in blending leading edge mixed media (including the latest in augmented reality) with traditional books and magazines. Her father, an IT engineer who worked in the era of mainframes, gave her one of the original personal computers when she was a child, back before PCs and Windows and Apples were a thing and told her if she wanted it to do anything she’d have to program it. Having been a reading prodigy, inspired by her mother, a theater professor, who read to Daphne every day from birth, it didn’t take her long. Asked what motivates her today—it is her lifelong love of books and stories—she passionately states, “We are awash in a sea of bad content in an era where content is king. I aim to change that.”